Career Path



Tim Lord wasn’t sure he wanted to be an engineer when he entered WVU.  He was in the National Guard.  He researched the various majors and Industrial Engineering stood out to him as a good career fit.

When Tim graduated, he went to work for Kingston Timer a company that supports the appliance industry.  He was asked to help the company become ISO 9000 complaints.

The plant manager at Kingston Timer was a mentor for Tim and when the plant manager moved on to a position in the sporting goods industry, he asked Tim to join him.

Tim joined the Worth Company in a role that involved product development, sales, and business development.  He moved up through the company and eventually became the Vice President with responsibility for baseball/softball bats.  This represented one-third of the company’s business.

Tim maintained his service in the National Guard for 21 years and retired after 21 years.  At the time of his retirement, Tim was the Commander of the Tennessee National Guard.

Tim continued his career in sports equipment when he joined the Combat unit of the Performance Sports Group.  Performance is a leading developer and manufacturer of ice hockey, roller hockey, lacrosse, baseball and softball sports equipment.  Its brands are well recognized in their respective sports.

Tim’s role at Combat is branding strategy, product development, and sales.  Product development in the sports industry has a major role in the acceptance of the product. “You have to be very good at designing in competitive advantages within the regulated standards of the sports,” Time explains.

One of the challenges of the sports equipment industry is to constantly adapt to population changes.  “We see a real shift in product demand as the population gets older,” Tim explains. “That makes product development critical.”


Tim Lord is an Accomplished Business, Sales and Product Development Leader with 20+ years of experience creating strategic business plans powered by developing innovative products and sales solutions to increase corporate success. His experience includes:  sales and product development processes including engagement and alignment across all business functions during the life cycle of a product from consumer insights to final product exit strategy.  He is goal oriented and has a track record of increasing EBITDA and maximizing high margin sales while increasing cash flow by reducing SKU’s and inventory. He takes the lead and mentors business unit teams, implementing and supporting all aspects of sales, product and marketing.

Tim’s professional experience includes:

Performance Sports Group – Combat Sports – St. Louis, MO                                                 2015 – Present

Director of Branding Strategy and Key Account Sales                                                                                        

Responsible for development and delivery of strategic brand strategy and product development process linked to retail sales strategy and final sales execution.

RAWLINGS SPORTING GOODS, INC – St. Louis, MO                                                                       1994 – 2015

Leading manufacturer and marketer of sporting goods in the US.  Subsidiary of Jarden Corporation.

VP of Product and P&L Business Lead                                                                                             2012 to 2015

Responsible for development and delivery of strategic roadmaps for sales, marketing, product, engineering and operations for multiple product categories (bats, batting helmets, protective, batting gloves, accessories and training) for multiple brands (Rawlings, Worth, Miken) with fiscal responsibility to manage P&L.   Coached and mentored product, operational, sales and marketing managers to develop their skills and to increase management bench strength.

Senior Director; Worth Brand, P&L and Product Marketing Lead                                             2008 – 2012

Responsible for P&L and strategic planning for 8+ categories for the Worth brand including consumer insights, product development, marketing plan development along with creating key account sales solutions for Wal-Mart, Dick’s Sporting Goods, Academy and other key customers.    D

Product and Marketing Manager                                                                                                        2000 – 2008

Responsibilities included developing and leading grass roots team of 20+ people, demand / forecasting (5+ years), sales territory experience (3+ years) along with product development process strategy and execution (7+ years).

Product Manager and R&D Engineer                                                                                                1994 – 2000

R&D and product development in the baseball / softball industry using a stage/gate process for 8+ product categories (5+ years). Lead teams for 100+ new designs over 5 years including batting glove US patent #5,815,838.

KINGSTON TIMERS  – Smithville, TN Privately held producer of appliance timers.                      1991 – 1994

Quality & Product Engineer


US AIR NATIONAL GUARD                                                                                                                    1986 – 2007

Squadron Commander, 04-Major

Privileged to serve our country and lead 1000+ service men and women over 21 year career as Squadron Commander Officer, 118th TN ANG; held multiple officer positions in logistics, transportation, maintenance and civil engineering.



MBA –West Virginia University – Morgantown, WV

BSIE (Industrial Engineering) – West Virginia University – Morgantown, WV

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